In order to ensure that I produced the most effective magazine which connected with my target audience I conducted a questionnaire to find out what appealed to my audience. The questionnaire allowed me to have an insight to figure out what the audience struggled with within college; what they would like to see in a magazine; how much they would be willing to spend on one and whether they would in fact purchase one. By conducting this questionnaire I was able to produce an appropriate magazine and no time was wasted in the production of it as I knew exactly what to include and what my audience wanted.
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